Vox Weather, a specialist weather service led by meteorologist Annette Botha, has partnered with Landbouweekblad and Landbou.com to provide daily and seasonal weather updates to readers. The Vox Weather platform – which currently has more than 65 million views a month – provides Landbouweekblad with reliable weather updates that can be downloaded and accessed any time, from any device and across multiple platforms.

The first forecast has seen extraordinary, positive uptake with more than 300,000 views, more than 200 comments and more than 2,900 likes on Facebook. On YouTube the viewership rose to 22,500 views and 207,000 impressions while on Instagram it had 4,000 views.

Chris Burgess, Landbouweekblad editor, said: “Our readers and online users wanted access to a forecast that they could listen to on demand. They are extremely busy and don’t always have time to read the weather report, and this alliance with Vox Weather has given them exactly what they want. Vox Weather information is comprehensive, quick and accurate and our readers can catch up any time from our digital platform.”

For Annette Botha, a well-known meteorologist and Vox Weather presenter, the collaboration is both timeous and a leap forward for the station. “We’ve had so many requests to do a seasonal forecast in addition to our daily forecast since establishing ourselves as a trusted source for weather information. Considering how Landbouweekblad is also seen as a trusted source, this really is the perfect partnership.”

The challenge for many readers has always been that while they could download a seasonal forecast online, it didn’t provide the depth of information they needed to make informed decisions. The insight between the differences between La Niña or El Niño remains intricate, how these affect weather conditions, or how they can plan around their impact. This is precisely what Botha and her team at Vox Weather bring to the digital table.

“We use high-resolution models that provide a more precise picture of where and how much rain will accumulate, offering greater insight than broad percentage-based forecasts,” says Botha. “We help the agricultural sector with detailed forecasts that leverage datasets and provide actionable insights they can use to make informed decisions. We also include insights from what happened the previous month, offering data that allows farmers to be more proactive with their planning.”

The partnership is already growing from strength to strength with viewers responding positively to the addition to Landbou.com – a win for its digital-first strategy. To watch the forecast in action visit the Vox Weather YouTube or Facebook page for the next seasonal forecast to go LIVE at 6AM on the 2nd of April 2025 or go to Vox Weather link.