Vox has refreshed and is relaunching its Vox Fibre product suite, aiming to deliver additional value for customers and partners in a market that is characterised by price for ISP services.

Henda Edwardes, Executive Head: Carrier & Communication Solutions at Vox, says “The market is highly competitive and we are constantly looking for ways to differentiate our products and services, beyond just price. We believe that this approach has enabled us to overcome a number of customer pain points when it comes to connectivity and internet-enabled services.”

The company, which has a number of bundles and packages, has substantially expanded its national footprint. Vox has also prioritised its Broadband Business Fibre as its first enhanced offering – which boasts symmetric, capped and uncapped high-speed broadband internet, a best-effort service with low contention ratios, with price points that start from R2 499 for capped and uncapped services per month. Links range from 20Mbps to 1Gbs and fibre bundles from 50Mbps and above include value added voice services. Vox therefore has the lowest cost-to-value in the market.

In line with the relaunch, Vox has done away with in-and-out of precinct pricing, as well as out of precinct commencing at 50MB. Customers now have access to packages commencing at 20MB.

Pricing, combined with access to the Vox Customer Zone, allows customers to manage their end-to-end Vox services and solutions, and increase their capacity up to 1Gbps, through the instantaneous installation of a 1Gbps endpoint on site.

“Vox will continually identify ways in which to drive value for our customers, so improvements and enhancements across our connectivity portfolio can be expected as 2018 progresses,” adds Edwardes.

According to Vox CEO, Jacques du Toit, the company should no longer be seen as just an ISP, but rather a fully-fledged infrastructure provider through its acquisition of Frogfoot Networks in 2015.

“The launch of the National Long Distance Fibre Project in 2016 is one way in which we are working to ensure that towns and cities outside of major metropolitan areas are getting access to high speed fibre, and wireless connectivity,” adds du Toit.

“This is also a great opportunity for the smaller retail players to be introduced to the benefits of Vox fibre in malls, where Frogfoot has been deployed (prices start at R595).”

Rollout of these services is available in Johannesburg, Pretoria, Cape Town, Durban, Port Elizabeth, East London and Bloemfontein, and is currently underway along the eastern belt of the country, extending from Witbank through Middelburg, Secunda, Ermelo, Piet Retief, Paulpietersburg; Melmoth, Empangeni, Richards Bay and Ballito.