People of Vox: Spotlight on Trisha Francey
There’s something magical about successful women in the workplace.
Perhaps it’s because it’s an honour to be living in a time where boundaries are broken and glass ceiling shattered daily. Perhaps it’s a deep rooted, intrinsic desire to see them succeed. Perhaps because, deep down, we understand the years of sacrifices and unrecognised dedication from mothers, wives, and women alike and are finally happy to see them thrive. Perhaps it’s all the above.
Whatever the case, nothing warms our hearts more than seeing a strong, determined woman climb the corporate ladder and thrive. Which is why today’s People of Vox feature is about one such Wonder Woman – a mother of three, a fearless leader, and the head of our Vox Marketing Department, Trisha Francey.
Hers is a story of grit, determination, and motivation – a living indication that it’s possible to self-drive your way to success. Trisha’s journey in Vox began 9 years ago nowhere near the marketing department. In fact, she began as a Sales Agent with just four years of formal marketing training and experience. Already balancing a husband and child, she was chasing commissions and cold calling to the death.
Life, as it tends to do, had other plans, and within a short period of time she found herself applying her natural organisational talents and keen eye for detail within the Marketing Department as a Media Buyer. This is where most people would stay in their box and vegetate, but Trisha being Trisha, she decided to level up her game and make the role her own. As the months passed, she began learning, adapting, and upskilling – getting to grips with other core elements of the department, understanding the fundamentals of the game, and increasing her responsibility within the team.
It was only a matter of time before her input was highly respected amongst her peers, and Trisha went from Media Buyer to Studio Lead. Therein, she was responsible for the daily output of her colleagues as well as providing creative feedback, conflict management, strategic direction and ultimately driving the success of some of our best initial campaigns.
Unofficially, she was recognised behind closed doors as the departmental 2IC, but within the team we already knew that she was our go-to person and the calm within our (admittedly chaotic) department.
Marketing looks fun, but it’s a lot of pressure, moving parts, and rapidly shifting deadlines. Anyone who’s ever worked with a creative team understands the volatile nature of multiple unconventional personality types – but Trisha was the glue that held us together.
After years of silently working her way through the ranks and earning the respect of her peers, an opportunity presented itself as our then Marketing Head resigned – leaving a vacant position to be filled. Whilst a replacement was sourced, three guesses who stepped up (again) to take the lead? It was then literally a departmental celebration when her role was officially confirmed, and the woman who arrived as just another Sales Agent was now the Head of Vox Marketing.
Did we mention that during this time, she got married and had two more kids?
Now, let’s hear from the woman herself:
“My heart and my motivation belong to my husband and my girls. I want my daughters to see the leader I am in all that I do, both professionally and casually. I want them to grow up with fierce spirits and the belief that they can be strong, independent women, just like their mom.
“What I want to achieve with this business and my role is to create a team where each member believes wholeheartedly in themselves and in the mission of our company. Having experienced the growth that I have and built a solid foundation myself; I want to share that vision and inspire the team to recognise their own worth and the value of their time and effort. I see them not as number, but rather as individuals, each with their own story, and I appreciate their contributions.”
Trisha blends an internal fortitude (which comes out when toughness is required) with an almost innate ability to understand the unique personalities and needs of each individual in her department. Her biggest strength is playing to our strengths, juggling our unique personality types with an ever-shifting work environment yet making sure deadlines are met and quality maintained.
Have a personal problem? She has your back. Have an opinion? Anyone can share it. Multiple people within her team have grown, received promotions, and similarly upskilled themselves within a short frame of time – growth and development which wouldn’t be possible without good management and ample support. Her biggest mentor? Our CEO, Jacques Du Toit, from who she has learned through example how to be firm, fair, and still stay sane at the end of the day.
Highlights under her leadership include the launch of Vox Weather, the implementation of our new Vox CI, the successful launch and growth of multiple sister companies (such as HYPA), and the transformation of our Social Media department from one person uploading Facebook posts to an entire department of skilled specialists creating cool content daily.
There’s something magical about successful women in the workplace.
There’s something even more magical about watching a story of grit and excellence come to a climax. Trisha is testament to grabbing the brass ring and running with it. To using initiative, upskilling, putting in the hours and stepping out of your comfort zone to earn – not demand – respect and make a position yours. Through the years, she has worked her way to the top, and we’re currently in her title reign (we’re here for it though!).
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